Women and the Media

The media can be powerful agents of change; they can be equally powerful agents of oppression. Radio, television, theatre and the Internet are powerful mediums for advocacy  of gender equality and the status of women.

Yet the media can also reinforce stereotyped images of women and their roles in society.

Women's access to and control over the various forms of modern and traditional media is still limited in most societies.

With today's user-friendly communication media available to them, women will establish themselves as a conscious and participating force in future world  events

During the past decade, advances in information technolgy have facilitated a global communications network that transcends national boundaries and has an impact on public policy, private attitudes and behaviour, especially of children and young adults. Everywhere the potential exists for the media to make a far  greater contribution to the advancement of women

Countries should aim to:

 Increase the participation and access of women to self-expression and decision-making through the media and new technologies of communication;

 Promote a balanced and non-stereotyped portrayal of women in the media.

Gender Bias in the media in India

'Women should represent women' in media